Why Are Google Properties So Important For High Rankings?

Overview Of Local Business Marketing

Google Business Profile

Google Business Profile (GBP) is a free service from Google that allows you to set up a very basic website, upload images, and create posts. Google’s primary purpose is to help businesses improve their brand recognition. However, the real power of GBP comes from Google’s “local Maps listings.” Google will display the top 3 local businesses for a search at the top of the search results page. The page that displays after a search on Google is called a Search Engine Results Page, more commonly known as a SERP.

The Google local maps search is also called the “3 Pack