Why Are Google My Business Posts Important?
Google My Business (GMB) posts are small snippets of information, like a brief advertisement, that display along with all your other Google My Business information in the Google Knowledge Panel. Google has added the Posts feature into GMB as a means for business owners to announce events, products, news, or unique information about their business. It is also a ranking factor for the Google Maps listings, because it represents business activity and outreach. We recommend placing a Google My Business post, at the minimum, every other day. The GMB posts are a perfect opportunity to engage with customers, while improving your brand and visibility in the Google Local Maps listings.
Google My Business Posts For Review Testimonials
Google is now providing even more opportunity to display your business’ Brand and Reputation by adding a new type of GMB post: The testimonial. The testimonial post let you insert your Google Reviews directly into the GMB posts. This now elevates the importance of both Posts and Google Reviews.
Why Do I Need More Google Reviews?
Google has shown a consistent trend toward emphasizing it Reviews and this is a further example. In fact, Google is basically blowing a horn and pointing to reviews as a method of boosting your online relevance along with reputation.
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Here’s the most up to date information about Testimonial Posts, from Barry Schwartz at Search Engine Land on April 19, 2019:
Google Posts can now highlight customer testimonials
Let your customers highlight your business with a new form of Google Posts.
Google has announced that Google Posts in select countries now supports the ability to highlight customer testimonials. Specifically reviews with 4 to 5 stars can showcase positive reviews left for your business.
“In some countries, Google My Business now provides suggested posts to help you showcase positive reviews. These posts are automatically suggested based on 4 or 5-star reviews recently left for your business,” the company posted on Twitter.
It is not clear which countries support this.
“In some countries, Google My Business will provide suggested posts to help you showcase positive reviews left for your business,” the company said. “You may get suggestions for new testimonials to post when you sign in to Google My Business, or via email notifications. These posts are automatically suggested based on 4 or 5-star reviews recently left for your business. You’ll be able to review and edit the post before publishing it.”
What Does A Review Post Look Like?
Here are some images of what the testimonial review posts look like on YouTube: