Google SEO Service for Local Search From Vancouver WA SEO Company

Local Search Boosts Site Traffic

What Is Local Search

What is Local SEO and what makes it different from any other kind of SEO search on the web? SEO for local search is a term that was created by Google as very specific search engine optimization (SEO) technique. Although other search engines employ similar techniques to the Google local search, they are rather weak and not important enough for SEO.

The following are the three most popular definitions of local search that give us a conceptual image of Google’s approach for Local SEO. We use these definitions as a starting point for our local search campaigns.

Local search is any search that specifically targets any entitiy within a certain geographical area. Example: “steak restaurants New York city.”
Local search is an Internet search seeking a specified result in a defined geographical area in order to do something that is not related to the Internet. Example: “best coffee shops New York.”
Local search is an Internet search that seeks businesses that were formerly located using phone book Yellow Pages: Example: “dentist near Birchwood Dr. in Houston, TX.”

If your business has a fixed address and provides service to clientele who will physically go to that address; your business is a Local business as defined by Google Local Search. A business that services customers (or clients or patients) at their physical location will attract people within a specific geographical area. In business, this is known as service area. This “local” concept is significant since this market segment targets all online marketing for local search.

What Businesses Are Included In Local Search?

Local search targeted businesses include landscapers, plumbers, nails salons, exercise clubs, coffee shops, delicatessens, pet shops, bike shops, electricians, attorneys, dentists, and physicians. The more local a business can define itself, the more customers it will attract because their location is convenient for providing services and products.

Local search does not limit the definition to physical locations where customers will shop. Many companies provide services at their clients’ locations. These business, particularly the trades services industries, are also included in the local search.

In the image below, Google shows the 3 Pack for a search for “pet shops Chicago.” Note: This search was conducted from an Internet Provider (IP) address in the Chicago area.