SEO For Google Mobile Indexing

Google Search Is Now Mobile-First

It is not possible to opt out of the mobile-first indexing. John Mueller, one of Google’s top representatives, continues to inform us that eventually there will only be indexing based on mobile-first algorithms. Many site owners and SEO industry professionals are asking if they can opt out of the new Google Mobile First initiative for their algorithms. The answer is and will continue to be a strong “No.”

Develop Your Website For Mobile Viewing

Due to the Google algorithms, it is now absolutely critical that your website be tuned for mobile search. More than 50% of all online searches are using mobile devices. That means cell phones, like Android and iPhones, have taken over the market for search. Google is especially leading the charge for the demand to make consumers happy with their search results. Here’s more about John Mueller’s statement from Search Engine Land.

Google has no plans to allow publishers to opt into or out of mobile-first indexing, explained Webmaster Trends Analyst John Mueller on the latest edition of #AskGoogleWebmasters.

The question. “Is there any plan to eventually let webmasters tell Google they want to be included in the mobile-first index or at least considered for inclusion? Some non-responsive sites might believe their mobile site is more SEO-friendly than the desktop site,” user @DanielM35110466 asked via Twitter.

The answer. “With the longer-term goal of moving all sites over to mobile-first indexing, we don’t plan to provide an opt-in or opt-out for this kind of indexing,” Mueller responded.

Although mobile-first indexing was originally announced in November 2016, it has not made its way to all sites. Mueller touched upon this, explaining “At the moment, we’re algorithmically testing to see when sites are ready and switching them over once that’s the case. To determine when a site is ready, we compare the mobile and the desktop versions to make sure that we’re still able to find all of the content, including structured data and images.”

“Mobile-first indexing is separate from mobile friendliness,” he also clarified. “Even sites that don’t have a mobile version at all can be indexed fine with the mobile Googlebot. Our goal is to use the mobile-first indexing for all websites in our search results.”

From: Search Engine Land article, You Can’t Opt Into Or Out of Mobile First Indexing, August 21, 2019.

How We Ensure Mobile First Compliance

To make certain your website is a mobile first compliant site, we run tests on Google test site(s) and we use other analysis sites to find if your site is ready for all the Google standards. If your site is not Google mobile ready, we make corrections to each and every area requiring editing. We’ve been through this process many times in the last few years, so we know how to take care of the issues that non-compliant sites might present.

Do I Need A New Website That Is Mobile Ready

If your current website is so far from being Google mobile ready that it is simply not possible to make necessary edits in an affordable manner, we will inform you before we start the editing process. It may be more practical to redesign and develop a new website for you. Older websites, particularly those using HTML or non-standard development platforms are often difficult to edit affordably. What does “affordable” mean? If we find that a website edit will take longer than ten (10) hours, we recommend that you not pay for an edit process.

Why New Websites Cost More

Website Development Takes More Time

New websites are not inexpensive. For a basic 5 page website, our fee is $1797.00. For a business site that is built for 10 pages, our fee is $3097.00. Website development is much more complex than it was just a few years ago. Why? Website development requires more time due to the new Google rules. The new Mobile Ready algorithm dictate a more refined site structure.

Page Load Speed Considerations

Also, and almost as important as being Mobile ready, Google now uses Page Load Speed as a ranking factor. We must make every effort to develop your website to run quickly. It is not always possible to develop web pages that load in less than 1 second. WordPress websites rarely include web pages that load in less than 3 seconds. Since so many business websites now use WordPress, our goal is to create a website where the pages load in less than 3 seconds.

Schema Markup Included In Web Site Development

Schema markup is essential for any new website. Your website will not be visible on the first few pages of Google search engine results pages if it has no Schema Markup. What is Schema markup. Basically, it is code that tells search engines what you site is all about. The Schema Markup provides information about your business – not just your website. Google now wants to know what your business is all about prior to selecting where your website should be displayed.

Example Schema Markup For Google Indexing

What does the Schema Markup look like? There are a number of rules for Schema Markup and we’re not going to list all of them in this article; it’s a long complex and rather tedious list of “entities” that make up the full descriptions necessary for Schema Markup. The example Schema Markup below is used for demonstration purposes only.

Can You SEO My Site For Mobile Indexing?

Yes, we can help you with your Google Mobile indexing. You can email us using our Contact Us form or call (503)828-6268.

Resources for this article can be found at SEO Vancouver WA