You Need SEO For Online Success – But What Is SEO?
SEO Explained Here
The official definition of SEO is:
Search engine optimization, also called SEO, is the process of increasing the visibility of a website or a web page to users of a web search engine to increase the quantity and quality traffic (site visitors) to the website or web page. SEO refers to the “organic” results of search in what is referred to as the “unpaid search engine results pages”. Search engine results pages are also referred to as SERPS. The organic SEO does not include purchase of paid advertisements or direct traffic. Direct traffic are visits to a website or web page as a result of entering the web page URL directly into the browser search area.
The Google search engine provides several distinct areas for search. These include video search, academic search, news search, and image search. There are also search engines that specifically target certain industries. One of the common SEO tactics is to promote a website or web page by increasing the number of web pages that link to the target website or web page. These links are called backlinks or inbound links. SEO now includes promoting the mobile search for websites and web pages because there are more searches on mobile devices than desktop computers. Vancouver Washington business owners: We know SEO – let us help you right now. Call (503)828-6268.
SEO Explainer Video
What Are Search Engines?
Search engines are computer programs designed for offering the best search service to online users. This goal requires search engines to provide results (SERPS) that are relevant to the searcher’s intent and also high quality web pages.
Search engines use software programs to look at websites. The programs are often referred to as “bots” and the process is called “crawl” or “spider”. When a search engine visits a web page, it records all the information from that web page and returns the information to the search engine’s database(s). The information from the web page is then analyzed to find out the topic and the content on the web page. This analysis gives the search engine the information it needs to provide relevant results in the SERPS to online searchers seeking information about specific topics based on keywords they enter into the search area.
The search engine analysis includes user experience metrics like how easy is the web page navigation and is the page easy to read. The user experience data is used by the search engine to reward a user-friendly page with improved (higher) rankings in the search engine results pages (SERPS).
Search engine optimization (SEO) is the process that businesses and other organizations use in an effort to rank their web pages high within the search engines for relevant keywords and phrases.
You Need Professional SEO Services
Companies in highly competitive markets, like home services, business services, medical professions, and product sales require a professional SEO company to provide SEO results. The search engines are very complex software programs and attempting to implement SEO is not for amateurs. Gone are the days of building a website in a few hours and getting customer phone calls immediately. Also gone are the days of SEO by keyword “stuffing” and buying links from “link farms.” The old school and dubious techniques for SEO are no longer viable. Business owners who attempt DIY SEO will experience poor results or worse, penalties and a blacklisted website from the search engines.
Vancouver WA SEO provides professional, experienced expertise in the field of Internet Marketing. Our clients get top results and we can prove it. We make certain there is a high return on investment for our client marketing campaigns. With over 20 years experience in the area of SEO, Internet Marketing, reputation management, brand building, and website development we deliver premium service for our clients. If your website is not performing for your business, call (503) 828-6268 for a consultation.
Note: About Pricing
We customize our pricing based on:
- Your Target Geographic Area
- Necessary Website Improvements/Development
Our SEO packages begin with pricing at $1497 per month and move upward according to the factors listed above. This pricing is available for business owners who are willing to commit to a one year engagement. We do not charge a setup fee for our marketing campaigns. We will work with you on a month to month basis, however, there will be an upward adjustment in pricing.
Resources: SEO Company Vancouver Washington