Google Likes Images!
Using Images To Improve Your GMB Listing
Google likes images and rewards site owners who upload images with data about the purpose of the image, location, and any associated description. We’ve included some images on this page that we uploaded to our Google My Business account. Read on to find out more about Google, GMB, and images.
What is EXIF?
EXIF data (also sometimes referred to as metadata) contains information such as aperture, shutter speed, ISO, focal length, camera model, date the photo was taken and much more. You can also include copyright information in your EXIF data when you register your camera through the manufacturer. For images in JPG format, can add or edit title, latitude and longitude, description, and add key terms.
Google And EXIF Data
Google strips data from images that are downloaded either inside a web page or directly from the Internet browser. However, we do not know if the EXIF data is separated from an image while it is stored in the Google database(s). We do know that by adding images to Google via the Google Application Programmer Interface (API) the EXIF data is not stripped immediately. It appears Google at least records the data in one of its databases. This can be highly beneficial for local Google My Business listings. We do see website listings move up in the Local Listings (rankings) when a number of images are added to a GMB account with correcct EXIF data.
Does Adding EXIF Data Help With SEO Rankings?
Yes, uploading images with proper EXIF data can help boost a website in the local Google Maps listings. By adding EXIF data relevant to the image and your business, Google can help better identify your business and this helps elevate your web presence. The Google company is rather circumspect when it comes to EXIF as an SEO tool, however, we do see good results when we include EXIF data with images.
Who Can Help Me With My GMB Images?
Vancouver WA SEO is highly experienced with Google My Business images. We know how to properly size images, add or keep EXIF data, and upload via the Google Programmer Interface to transfer information to Google. This is an advanced technique and not all SEO agencies can provide this service.