What Is An Effective Website?

For a business website – An effective website is one that has quality web pages that lead site visitors to call your business, purchase from you, or contact you by email or contact us form. The ultimate purpose of any business website is to help generate customers and sales. An effective website will help increase the number of customers and the sales for the business.

What About Website Design?

Although there are design elements that are definitely necessary for an effective website, the design features do not need to artistic or dramatic, unless that is a feature of your business. Most business websites need straightforward information that a site visitor can relate to in terms of their “wants.” For example, is someone is looking for a plumber to repair a toilet in their home, the web page should have text and images that indicate the business can provide those services.