Social Media And SEO

Why Social Media Matters
In Web Marketing

Introduction To Social Media

Social Media consists of a vast number of Internet websites, Internet tools, and website plugins that improve and extent the capacity for web users to share information and communicate with each other. This highly evolving type of media allows for the movement of video, text information, plus images and photography, as well as audio quite rapidly and with relatively few restrictions. Social Media also is inexpensive; most services are free to subscribers although there may be charges for advertising. Many pundits hail Social Media as the futuristic central form of communication.

We can implement a Social Media Campaign for your business! Some markets respond very well to Social Media . . . yours may be one of those. The ROI on a Social Media Campaign can be very high, so let’s see what we can do to help your business in the Social Media area.

Call us at 503-828-6268 for a Complimentary Consultation or, if you prefer, fill out the Discovery Form so we can schedule your Complimentary Consultation. We’ll discuss your business needs in depth and work with you to plan a highly effective online marketing program.

Social Media in SEO

Social Media Platforms

What is a Social Media Platform? It is a tool that is a purpose-built website, providing users a way to create, blend, and encourage community engagement, conversation, and user-created material. Websites like Facebook, Twitter, Google+, LinkedIn, and YouTube have generated major web communities where members have the opportunity to share information. User members can exchange vast amounts of information or very little. In Social Media, users have control over the information pool. With huge community involvement in social platforms, a vast amount of material is available for searching, sharing, and for business promotion.

Social Bookmarking And News Sites

Social Bookmarking and news sites include Digg, Delicious, Reddit, Instagram, Pinterest and hundreds/thousands of others. A social bookmarking service is a website that provides users the capacity to locate information on a more specific basis, whether it is text, images/photos, or other websites via links. This is done by users assigning “tags”, which will add bookmarks, and then annotate, share the bookmarks, and edit bookmarks for the web documents within the Social Bookmarking site.

Applications For Social Media

There are now more Applications for the platforms, websites and tools in Social Media then the number of sites being served. The massive explosion in Social Media participation has spurred equal interest in development of support and add-on programs for each platform, website and tool. There are countless mobile applications to aid users in connecting to their favorite Social Media programs while using iPhones, Androids, and other mobile devices.

Growth Of Social Media

The web now supplies users a seemingly endless supply of topical social communities where memberships form around a central issue, theme, or interest. Topics ranging from very narrow to broad are finding a friendly place to live on the web. You can join social communities to discuss a broad spectrum of health issues, politics, dating, education, and very specific issues like bird watching in specific states or cities. There are also industry and business social sites and even business and other topic related groups within social sites.

Importance Of Social Media

The importance of Social Media is simply staggering. People are deeply engaged in Social Media and the statistics are overwhelming. As a business owner, be aware of this phenomenon. We can help you leverage Social Media to improve your SEO, brand awareness and boost your ROI. Check these statistics for 2014. . .

Facebook

  • 1.28 Billion monthly active users
  • 1.01 Billion mobile monthly active users as of March 2014
  • 72% of online adults visit Facebook at least once a month
  • 50+ Million Facebook pages

Google+

  • 540 Million monthly active users
  • 1.6 Billion+ total users
  • 7 Minutes average time spent on Google+ per month
  • 22% of online adults visit Google+ once per month

Twitter

  • 255 Million monthly active users
  • 1 Billion+ total users
  • 500 Million Tweets are sent per day
  • 78% of Twitter’s active users are on mobile
  • 44% of users have never sent a Tweet, consider the inactive

YouTube

  • 1+ Billion total users
  • 80% Traffic is from outside U.S.
  • 6 Billion hours of video is watched on YouTube per month
  • 100 Hours of video is uploaded on YouTube per minute
  • 40% of YouTube traffic comes from Mobile
  • 1 Billion is the aver YouTube mobile video views per day

Instagram

  • 300 Million monthly active users (Dec 2014)
  • ? Total users because it is growing so fast
  • 20+ Billion photos shared
  • 23% of Teens consider Instagram their favorite social network
  • 50 Million users signed up late 2013 early 2014

Pinterest

  • 70+ Million total users
  • 40+ Million active users
  • 80% of Pinterest users are female
  • 158 is the average number of pins from female users
  • 84% of Women and 50% of Men stay active
  • 92% of pins are by Women
  • 23% of Pinterest users use it at least once per day

LinkedIn

  • 187 Million monthly active users
  • 300+ Million total users
  • 39+ Million students and recent college graduate members
  • 41% of LinkedIn visits are via Mobile
  • 44K is the average number of daily LinkedIn mobile job applications

Your Social Media Campaign

We can implement a Social Media Campaign for your business! Some markets respond very well to Social Media . . . yours may be one of those. The ROI on a Social Media Campaign can be very high, so let’s see what we can do to help your business move forward in this very important market segment.

Call us at 503-828-6268 for a Complimentary Consultation or, if you prefer, fill out the Discovery Form so we can schedule your Complimentary Consultation. We’ll discuss your business needs in depth and work with you to plan a highly effective online marketing program.