Google Number One Ranking Is Important

Statistics Show Top
Rankings Get Traffic

Research Proves Number 1
Google Ranking Is Crucial

Google is continuously updating it’s search engine algorithms (rules).  However, what hasn’t changed is site traffic statistics for top rankings.  Google searchers still click on the Number One organic result far more than the Number Two outcome.  They click on Number Two much more than Number Three also.  The statistics show top spots get results, big results.

Statistics bear out the importance of the Number One ranking on Google.  That coveted top spot in the search engine ranking pages (SERPS) is not just about bragging rights; it’s about real business. Chitika Insight reporting services 2013 in-depth research into the Google rankings did a major analysis into the quantity of each ranking position.   This study analyzed the value of each ranking for its traffic (clicks) from Google’s search engine as a percentage of the traffic of all clicks for a specific search term.

If all these statistics are boring, well, yes, they are!  However, this information is the HUGE reason why we always aim for the Number One Organic Ranking.  It just flat out gets more traffic.

Ranking percentage chart shows the importance of number one Google ranking

Ranking Percentage Chart
from Chitika Insights

The Research Methodology

The review researched tens of millions of web ad impressions in which the visitor was referred to the page through a Google search. From the referring Google link, the research is able to obtain the position that the web page was on within the prior search listings page. From this, the report evaluates what percentage of Google traffic comes from each position of the search outcome web page. The dates for this research study were from May 21st, 2013 through May 27th, 2013.

A few remarks about this analysis. This method does not calculate unique internet consumers, it evaluates overall Web utilization. All advertising impressions are generated through Web surfing, not mobile or desktop software. The research utilizes the user agent generated by each website user to establish the internet browser, operating system, and (should it apply) the cell phone or tablet PC used by the site visitor. The research company conducting the study maintains an comprehensive archive used for analyzing user agents. Although the research is as complete as possible, this data repository is repeatedly being fine-tuned as new solutions and software programs are released.

Sample Size

The sample size for this study is approximately 300 million impressions measured by page views.

Network Size

The research company network is made up of website owners who enroll one or more domains within one user name. The number of users who provide the research company with traffic in North America total to more than 100,000, encompassing more than 300,000 websites covering a broad variety of verticals (e.g. automotive repair tips, news sites, job postings, etc.). Overall, ads generated from the research company appear on sites that range from the Alexa Top 10, to smaller, “long-tail” type blogs. One critical note pertaining to this research: Users are not testing one particular search term, nor one particular website, this is purely random testing.

Data Analysis

Hadoop, plus proprietary systems similar to Hadoop, are used to gather data for the case studies in this research study.
Preceding to the release of any study, multiple verifications are run on the resulting data by individual members of the larger team for accuracy and data integrity.

Countries Excluded

Unless specifically described, all survey reports include data from the United States and Canada.  Other countries are excluded from the research study.

Date Range for Study

For each study, research analysis specifies the date range of the report within the text. The date range for the gathering data is a the last full week (typically) available in the month of the study. In the event that the range is altered, (potentially due to data unavailability) an applicable note is included in the report.

Data Accuracy

All surveys are developed by assessing the research company ad network. The research team makes every effort to include statistical results through large sample sizes and a divergent network of publishers. However, the research company makes no guarantees that any results are 100% accurate of the Internet as a whole. They state that their built in processes can only measure what we see in their network.

The percentage of traffic for any ranking looks virtually identical to findings released three years previously. A website with the top position in the search listings brought to 33% of the website traffic, compared to 18% for the second ranking. The data also indicates that the number one ranking on any web page of search results contributed to more traffic than the second position in each respective web page (i.e. traffic from users decreased by 27%, 11.3%, and 5.4% from the Number One to Number Two ranking on Page 2, Page 3, and Page 4). Also, similar to the preceding research study in 2010, the reduction in website traffic numbers between the last placement on a page and first ranking on the the following page was significant.

The website visitor traffic decreased sharply –  by 140% – moving downward from the 10th ranking position to  number 11th. Note that this position movement also typically is a page move from Page One to Page Two in the Google search engine listings.  There is also another 86% drop as the listings move from Number 20 to Number 21 in the Google search engine page listings (SERPs). These dramatic decreases in site visitors are clear indicators that Google rankings not listed on Page One receive very little traffic as indicated by the following statistics.

The decline in overall visitor traffic progressing from one web page to the next page was considerably more compelling. The websites listed on the first page of the Google search results page generate 92% of all web traffic from an typical search. When moving from the first page the the second page, the visitor traffic to websites decreased by 95%, and by another 78% for Page 3, and by another 58% for Page 4. These statistics indicate that, by Page 4, there is almost no traffic for keyword search results.

While simply ranking Number One is certainly significant, these statistical results are clear indication of the major advantage websites of this category have over any competitors located below them. The benefit of SEO for web based business is overwhelmingly quantified by these latest statistics, which, looking at by their very close resemblance to those of the 2010 study, are not likely to shift appreciably in the near future.