The Google Mobile Friendly Test
What Do The Mobile Friendly Test Results Mean?
Failing The Mobile Friendly Test Will Kill Your Web Traffic
If your website fails the Google Mobile Friendly test, is simply means your site does not look good on mobile devices, like smartphones. Google is now elevating sites that pass the mobile friendly test to higher position in the search engine results pages (SERPs). This means a site that is not mobile friendly will drop down in the listings. Additionally, Google AdWords will evaluate your site when you start a pay per click campaign. If your landing pages (target pages) are not mobile friendly, your web pages will be marked down in the page quality score. As a result, your AdWords will not be very effective.
Has your site failed the Google Mobile Friendly test? Contact us to schedule an appointment to discuss your website issues. We specialize in upgrading old, broken, and non Google compliant websites.
The issue of mobile friendliness and the user experience for websites on mobile devices is not only serious, it can be difficult to fix. With the increase in smartphone models, it becomes even more important to ensure your website passes the Google Mobile Friendly test. Here’s an interesting article from Mobile First about the proliferation of smartphones.
You must roll out a website that functions well on an incredible variety of smartphones. OpenSignal identified a stunning 24,093 different Android models accessing its site in 2015, and while you don’t need to be mobile optimized for all 24,000+, you ought to be looking good on devices that account for the majority of your traffic. . . Due to inadequate visibility into user experience across a range of devices, website rollouts can often be disrupted by unintended bugs and glitches that can significantly decrease conversion rates.
This is an image of the original Google Mobile Friendly test from 2015. It was very basic, however, it would let you know if your site passed or failed the test. It did provide information about why the website failed the test. It would inform you if the text was too small to read, if the viewport was not set, and if the content was wider than the screen.
The Google Mobile Friendly test is constantly evolving. This format has now been updated, with Google adding more information for users. The image from 2015 is no longer valid. Look at the image below to view the current Google Mobile Friendly test. Notice that it has a very simple interface, but does have links to other helpful resources.
The latest edition of the Google Mobile Friendly test has more features and gives more tips on why your website failed the test and what you can do to improve your website. Website theme and template developers are now creating only mobile friendly websites. If you are in the market to purchase a website WordPress theme, make certain it is “responsive” before you purchase the theme. Retrofitting a WordPress theme to make it mobile friendly, also known as mobile responsive, is a total waste of time. If your site is not responsive, return to the vendor site where you purchased your theme to see if it has been updated to responsive. Updating an existing theme with a new version is not a difficult process and this is the safest technique for upgrading.
Here’s an image that demonstrates a mobile friendly test failure with the new test features. The test itself has become more sophisticated with updated code resulting in more sites failing than with the previous test. The Google Mobile Friendly test is the first step to determine whether your website requires help from a structural point of view. Failing the Google Mobile Friendly test is a critical failure for your website.
According to the latest research, online buyers are 51% more likely to buy from businesses that have a fully optimized mobile-friendly website. It is very clear – to increase their conversions, website owners should update their websites for mobile optimization and Google mobile compliance to ensure good positioning in the search engine rankings and for the best user experience.
At Vancouver WA SEO, we fix websites that fail the Google Mobile Friendly test. Website themes and templates are an important consideration when designing your website. We can help you upgrade to a website that will not only pass the Google Mobile Friendly test, but will also run properly on all devices and web search engine browsers. Call us at 503-828-6268 or Email us to schedule a time to discuss your website situation.
Source: Web Design and Development